Chez Hannie is a digital product brand, offering downloadable sewing patterns with detailed instruction booklets. Grounded by a passionate online community of home-sewists, this project provides tools, education, and inspiration to people who want to engage with the slow fashion movement.
As a portfolio piece, this project showcases my skills in:
digital marketing & analytics (Etsy shop)
social media strategy & content creation (@chez.hannie.patterns)
digital product design: sewing patterns and instruction books via Ai, Psd, InD, Canva
customer service: Etsy Star Seller badge & 5-star average review
UX: rigorous pre-launch product testing process with a focus group
campaign design & creative direction
entrepreneurship (this is my other side-hustle!)
