RESUME

SUMMARY

Founder of two independent brands and a seasoned start-up contributor, experienced in crafting compelling brand narratives, managing customer relationships, and designing digital assets to drive traffic and sales. Seeking to apply a strong creative eye and entrepreneurial mindset to a creative marketing or brand strategy role with a forward-thinking company.

FOUNDER & Brand Strategist
FUTUREWIFE
July 2020 ‒ Present

FOUNDER & Digital Creator
CHEZ HANNIE
July 2020 ‒ Present

I founded FUTUREWIFE with the intention of offering deeply personal, one-of-a-kind bridalwear through a collaborative design process. Alongside the creative work, I’ve built and managed all aspects of the brand—from visual identity and digital presence to client communications and marketing. The brand’s organic growth has been supported by its unique positioning as a place to explore identity, appealing to a bridal client who doesn’t feel served by the traditional market.

Senior Designer | Brand & Content Strategist
GROVER RAD
August 2021 ‒ January 2023

I launched Chez Hannie as a home sewing pattern brand that empowers individuals to create their own garments. I design all digital products—including patterns and detailed instruction booklets—and create the brand’s visual identity, product photography, and digital assets. I manage our Etsy shop, Instagram account, and Pinterest, using built-in analytics to guide product decisions and marketing strategy. I also create content tailored to a highly engaged, tight-knit community, which helps foster brand loyalty and informs future development.

At this DTC luxury womenswear start-up, I worked closely with the founder to strategize, develop, and execute the brand identity from the ground up. Through a blend of design and digital storytelling, I crafted compelling visual narratives and wrote all brand copy, anchoring each collection in timely and socially relevant themes. The brand garnered significant press attention during launch, due to its collaborations with notable fine artists and strong editorial voice.

Product Design & Development Manager
FLORAVERE
August 2018 ‒ July 2020

At this DTC VC-backed bridal start-up, I held a strategy-focused role in shaping the brand identity through product design and customer insight. I led initiatives to streamline and scale our product development process, growing the assortment by 7x in the first year. I used customer data and feedback to guide design decisions , contributing to an 8x increase in net revenue between 2018 and 2019. I was promoted to the leadership team, where I collaborated closely with the CEO, COO, and Head of Sales to develop strategic initiatives, define brand growth targets, and align product strategy with our broader business goals.

EDUCATION

B.F.A. Fashion
The Savannah College of Art and Design (SCAD)
Graduated 2014

REFERENCES AVAILABLE UPON REQUEST

Let's work together

Let's work together