Over the past decade, my career path has taken me from fashion designer to start-up contributor to entrepreneur, where I built brands from the ground up and found myself captivated by the world beyond the product—by the story, the strategy, and the experience.

What started as instinctive curiosity evolved into a deep understanding of how brand identity and digital design come together to connect to an audience. As I pursue the next opportunity, my positioning has become clear: creative strategy and brand design are the place where all of my skills and passions finally align.

This portfolio is a reflection of that intersection between intuition, execution, and a desire to build brands that leave a lasting impression.

Below you can dive into all of my favorite projects. FUTUREWIFE, Chez Hannie, and Pot Luck are my entrepreneurial ventures in brand creation, Streamline was my first freelance brand design opportunity, and Grover Rad was an apparel start-up where I excitedly took on a brand building role despite being hired just to design clothing, which opening up this window of possibility and led my down this current path.