A selections of styles I designed and developed during my time at Floravere. I came into the brand as a freelance designer and product developer, designing and developing two full collections before taking on a more managerial role and hiring additional freelance designers. The Didion and Bird dresses from my first collection (launched in 2018) consistently led the top three for sales per style per month, throughout the next three years in business.
The Didion dress
The Bird dress
The Bird Dress
The Bird Dress
I single handedly made sure all our styles translated well to extended sizes. We developed everything in size 6 first and then collaborated with sales to develop select samples in size 18. All styles were offered up to size 30.
The Kusama dress
An unreleased style
A flower girl dress
The Evans dress
The Hadid dress
Bridal pajama sets
The Mitchell dress
The Markle dress
The Markle dress and cape
The RBG blazer and chiffon skirt
The Lin jumpsuit
The Hadid dress
The Daphne dress
I spearheaded an initiative to make all styles with "nude" meshes available in multiple colorways for various skin tones.
We developed and fit every dress on a size 6 / C cup (very unconventional for a bridal brand, but a decision I felt strongly about as our bell curve of sales centered between size 6-8). This one didn't proceed to production because it didn't have enough bust support for larger sizes.
Developing construction standards for sheer styles lined in our signature power mesh.
Working on-site with our factory in Thailand to create production standards for hand-placed embroidery.
Fitting a sheer illusion long sleeve dress.
Fitting a RTW bridal jumpsuit.
The Didion dress first sample.
The Bird dress first sample.
Perfecting the fit on our cup corset with sewn-in padding.
Fitting a size 18 guipure lace strapless gown.
Fitting a guipure lace romper.
Developing a bobbinet camisole bodice block.
Mocking up various colorways.
We developed embroidery in multiple scales so that it would look the same on a size 18 as a size 6.
Hand-placing every flower on the SMS's
A fitting to review embroidery placement and fabric layering
A fitting to review embroidery placement and lace layering
Perfecting our signature corset block.
Size 18 torso block developed with the factory.
The inside of our signature corset block.
Addressing serious fit issues in a stretch tulle and lace illusion bodice.
Sending notes to the factory on scaling the embroidery to larger sizes for visual consistency.
Fitting a bias cut silk crepe slip.
The back of the slip, with beaded-back corset slip underneath.
Fitting RTW bridal stretch crepe pants and lace bustier.
Hand-placing custom beaded embroidery appliqués.
Assessing fit on size 18.
Development of an off-shoulder bustier top with panty to help keep everything in place.
Custom appliques drawn by our designer.
Mock up of a draped ballgown skirt in mini-form.
Assessing fit on size 18.
Iteration of our signature corset style.
Our bridesmaids capsule collection - 6 styles, three fabrics, 5 colors, plus our courthouse wedding capsule.
Custom hanger development.
Custom bridal handkerchief development.
Embroidery layout for circle skirt panels.
Mocking up the engineered embroidery style.
There's always something to fix in development!