At this DTC luxury womenswear start-up, I worked closely with the founder to strategize, develop, and execute the brand identity from the ground up, pre- and post-launch, with a significant focus in developing the brand voice through textile prints, graphic design, and content creation.

Through a blend of design and digital storytelling, I crafted compelling visual narratives and wrote all brand copy, anchoring each collection in timely and socially relevant themes. The brand garnered significant press attention during launch, due to its collaborations with notable fine artists and strong editorial voice.

Below is a selection of graphics that I designed for print, digital applications, and textiles, as well as copy that I wrote for new collection press briefings.